ABOUT GARMIN

Garmin creates products for those who like to enjoy the outdoors in the best way and looking for their passions.

ABOUT THE PRODUCT

When you live healthy, you live better. This smaller-sized GPS smartwatch has advanced health monitoring and fitness features to help you better understand what’s going on inside your body.

BENCHMARKING

Benchmarking was carried out to identify competitors’ strengths and weaknesses. Polar Ignite 2 and Apple Watch are the main competitors.

Polar Ignite 2: The first impression is that the page is nice.
It has more inspiring photos alternating with watch images. The biggest highlight is the fact that you can customize the watch.

Apple Watch: The Apple Watch page is very different from the previous ones. It has more visual movement, large images alternating with smaller ones. Plus, there is a lot of interaction as we scroll down. Some images move and there are also videos. Too much focus on product design.